Wiley.com
Print this page Share

Kellogg on Marketing, 2nd Edition

ISBN: 978-0-470-58014-1
Hardcover
448 pages
August 2010
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
Kellogg on Marketing, 2nd Edition (0470580143) cover image

Related Titles

More By This Author

Marketing 3.0: From Products to Customers to the Human Spirit
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Kellogg on Advertising and Media: The Kellogg School of Management
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Strategic Marketing

The Buying Brain: Secrets for Selling to the Subconscious Mind
Brand Relevance: Making Competitors Irrelevant
by David A. Aaker
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
by Ray Poynter
Ethical Marketing and The New Consumer
Back to Top