The HIP Investor: Make Bigger Profits by Building a Better World

Most investors pursue short-term financial gains, regardless of the human, environmental and social impact of the companies contained in their portfolio, which actually drive profit and business value. Some have adopted a socially responsible philosophy—excluding "bad" companies from their portfolio—which can be good for their conscience but not necessarily for their bottom line. In The HIP Investor (Wiley; April 2010; $29.95; 978-0-470-57512-3; Hardcover), R. Paul Herman—creator of the HIP approach (Human Impact + Profit) and a leading investment advisor—offers another solution: an approach that can realize the bigger profits that capitalists seek while building a better world that the socially conscious desire.

Based on comprehensive research of the S&P 500, the HIP (Human Impact + Profit) methodology assesses measurable results over well-intentioned policies and philosophies, and shows how higher-performing companies can deliver both human impact and profit for shareholders. This ground-breaking HIP approach is shown to have outperformed the financial returns of the S&P benchmark in both up and down markets.

As a reliable resource for investors and investment advisors, The HIP Investor:

• Provides the tools needed to build a better portfolio across all asset types, including stocks, bonds, and real estate
• Outlines "the new fundamentals" of investing and how to perform a full quantitative assessment of a company's Human Impact + Profit potential
• Highlights which companies in the S&P 500 are the most and least HIP, based on their products, metrics, and decision making
• Includes real-world case studies that demonstrate how it’s possible to capture substantial financial returns and generate positive impact while mitigating risks

Since its inception, the HIP approach has been called “transformative” by industry experts, “compelling” by investors, and “the wave of the future” by corporations. Now investors looking for a fundamentally strong, long-term systematic approach have the opportunity to generate attractive profits while building a better world.