Fundraising For Dummies, 3rd Edition

Part I: Putting Your Fundraising Ducks in a Row.

Chapter 1: Fundraising in a Changing Economy.

Chapter 2: Identifying the Fruits of Your Fundraising Passion.

Chapter 3: Finding the Right Perspective: Fundraising Issues and Ethics.

Chapter 4: Writing Your Case Statement: Your Agency’s Reason to Be.

Chapter 5: Organizing Your Team: Board Members and Volunteers.

Chapter 6: Creating a Winning Fundraising Plan.

Part II: Finding — and Winning Over — Donors.

Chapter 7: Getting the Lowdown on Your Donors.

Chapter 8: Meeting Your Donor.

Chapter 9: Cultivating Major Givers.

Chapter 10: Asking for a Major Gift.

Chapter 11: Writing Winning Grant Proposals.

Part III: Telling Your Story and Building Your Brand.

Chapter 12: Connecting for Profi ts: Sharing Your Story by Print, Mail, and Phone.

Chapter 13: Projecting Your Image in the Media.

Chapter 14: Social Networking: What’s the Connection for Your Organization?

Chapter 15: Getting the Most from E-Mail and E-Newsletters.

Chapter 16: Ramping Up Your Web Site.

Chapter 17: Extending Your Brand Online.

Part IV: Engaging Your Givers with the Right Campaigns.

Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.

Chapter 19: Planning a Special Event.

Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.

Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.

Chapter 22: Engaging the Corporate Giver.

Chapter 23: Building and Growing Endowments.

Part V: The Part of Tens.

Chapter 24: Ten Predictions about Fundraising.

Chapter 25: Ten (Plus One) Great Opening Lines.

Index.