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Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback

ISBN: 978-0-470-56355-7
Hardcover
224 pages
May 2010
List Price: US $24.95
Government Price: US $12.72
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Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback (0470563559) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Make customer feedback work for your business.

Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.

Pay Attention! paves the way. Your company wins when you:

  • Understand Customer Expectations
  • Embrace and implement The RATER Factors
  • Define who you are and what you offer
  • Become E.T.D.B.W. (Easy To Do Business With)
  • Connect with your audience in all mediums
  • React appropriately and respond immediately to customer feedback
  • Recover sincerely when things go wrong

All you need is to Pay Attention!

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