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The Ride of a Lifetime: Doing Business the Orange County Choppers Way

ISBN: 978-0-470-56342-7
Paperback
208 pages
April 2010
List Price: US $16.95
Government Price: US $8.64
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The Ride of a Lifetime: Doing Business the Orange County Choppers Way (0470563427) cover image
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Foreword ix

Acknowledgments xi

Introduction xiii

Chapter 1: Choices 1

Chapter 2: No Thanks, Pardner 13

Chapter 3: Passion 27

Chapter 4: Welcome Change 39

Chapter 5: Building a Reputation 51

Chapter 6: Stay Organized 67

Chapter 7: Hire Good People 81

Chapter 8: Learn to Trust Others 93

Chapter 9: Take Care of Your Employees 105

Chapter 10: All in the Family 113

Chapter 11: Learn from Your Mistakes 125

Chapter 12: Giving Back 139

Chapter 13: Never Sell Out 153

Chapter 14: Always Follow Your Dreams 163

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