Social Media 101: Tactics and Tips to Develop Your Business Online

In 2007, Chris Brogan launched a blog project, The Social Media 100, dedicated to writing 100 blog posts in a row that provided useful information about the tools, techniques, and strategies behind using social media for business. He did this with the help of his online community, asking for feedback, expanding on ideas, and considering different points of views. 

SOCIAL MEDIA 101 (Wiley, $24.95; March 2010) is a compilation of that research. Written in Brogan’s signature accessible style, it provides excellent resources, techniques, and tips on making the most of social media. Brogan makes compelling arguments for why social media is important, explains how to set up an effective blog, and helps readers explore, understand, and enjoy the many different areas of social media.

“In many ways, this was the book that people expected me to write,” explains Brogan about the difference between Social Media 101 and his best-selling Trust Agents, which he wrote with Julien Smith. “My goal is that this is the book you’ll give to your senior team on the way to convincing them that social media is the right toolset for their goals.” 

SOCIAL MEDIA 101 walks the reader through all aspects of social media – from blogs to video, Twitter and podcasts. Brogan has all bases covered, including: 

• Social media starter moves for freelancers, real estate, and entertainers
• Ways to build an effective home base via your blog or website
• 21 arguments on what social media does best
• How to create a business from a blog 

 Even early adopters of social media will find interesting nuggets that will help them brush up on their skills:

• 10 Ways to Make Your Next Conference Better
• Ways to be more effective in meetings by using social media tools
• 100 personal branding tactics using social media
• Tips on building valuable networks and keeping the community alive
• 50 ways marketers can use social media to improve their marketing