The Responsibility Revolution: How the Next Generation of Businesses Will Win

Foreword, by Peter M. Senge xi

Preface: The Responsibility Revolution: Our Manifesto xv

The Responsibility Revolution Takes Off 1

The Company Takes on a Mission: ‘‘Doing Work That Matters’’ Matters Now More Than Ever 21

Not a Company, But a Community: A Blueprint for Summoning People’s Potential 53

Make It Transparent: In a See-Through World, It Doesn’t Pay to Be Opaque 79

Authentically Good: Building the Mission into Every Part of the Business 107

The Cooperative Company: Building Profits and Solving Problems Through Mass Collaboration 131

Beyond Responsibility: The Case for Corporate Consciousness 159

Epilogue 181

Notes 185

Acknowledgments 201

About the Authors 205

Index 207