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Toy Monster: The Big, Bad World of Mattel

ISBN: 978-0-470-54858-5
Paperback
288 pages
February 2010
List Price: US $14.95
Government Price: US $7.62
Enter Quantity:   Buy
Toy Monster: The Big, Bad World of Mattel (0470548584) cover image
Other Available Formats: Hardcover, E-book

Part One: The Barbie War and the Handler-Ryan Era.

Chapter 1: Barbie's Untold Heritage.

Chapter 2: A Shocking Cover-up.

Chapter 3: From Weapons of Mass Destruction to Barbie, and the Knocking Off of a German Doll.

Chapter 4: Putting the “Matt” in Mattel, and How the Toymaker Became a Hotbed of Aggressive Hotheads.

Chapter 5: Real-Life Barbie Dolls.

Chapter 6: Horrific Scandal, Controversy and Indictments.

Chapter 7: A Civil War and a Hollywood Romance.

Chapter 8: A Bloody Tragic Ending.

Part Two: A Drama Princess and the Barad Era.

Chapter 9: “Miss Italian America”.

Chapter 10: From “He-Man” to Home Depot.

Chapter 11: A Fearsome and Firing Diva and the Great Whistleblower Debacle.

Chapter 12: The Princess Diana Fiasco, Praying for Success, and Demi Plays Barad.

Chapter 13: Another Whistleblower in the Ranks, Toyland’s Worst Acquisition and the End of a Reign.

Part Three: Toy Terror, the Bratz Attack, and the Eckert Era.

Chapter 14: The Processed Cheese Savior.

Chapter 15: Barbie's Aging, Eckert's Making Excuses, and the Bratz Pack Is Booming.

Chapter 16: Toy Terror 2007.

Chapter 17: An Outrageous Apology.

Chapter 18: “Like Something Out of The Exorcist”.

Chapter 19: Keep It Out of the News!

Chapter 20: Don't Diss Barbie, and the Toy Trial of the Century - Bratz vs. Barbie.

Author's Notes on Sources.

Selected Bibliography.

Acknowledgments.

Index.

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