The Networked Nonprofit: Connecting with Social Media to Drive Change

Figures and Tables v

Foreword vii
Randi Zuckerberg

Preface xi

Acknowledgments xvii

The Authors xix

One Introducing Networked Nonprofits 1

Two Nonprofit Challenges and Trends 11

Part One How to Become a Networked Nonprofit 23

Three Understanding Social Networks 25

Four Creating a Social Culture 41

Five Listening, Engaging, and Building Relationships 59

SiX Building Trust Through Transparency 73

Seven Making Nonprofit Organizations Simpler 87

Part Two What to Do as a Networked Nonprofit 103

Eight Working with Crowds 105

Nine Learning Loops 121

Ten From Friending to Funding 135

Eleven Governing Through Networks 151

Conclusion 163

Notes 167

Glossary 181

Resources 189

Index 193