MarketPsych: How to Manage Fear and Build Your Investor IdentityISBN: 978-0-470-54358-0
Hardcover
240 pages
September 2010
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Preface ix
Acknowledgments xiii
Chapter 1 Your Investor Identity: And Why You Need One 1
Chapter 2 Investor Identity Fundamentals: Frames, Motivations, and Goals 15
Chapter 3 Your Investor Personality: Your Character and Style 49
Chapter 4 Your Investor Emotions: The Hidden Drivers of Behavior 69
Chapter 5 Your Investor Values: What’s Most Important to You? 99
Chapter 6 Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps 115
Chapter 7 Your Investor Stress: Smoothing Out the Ups and Downs 151
Chapter 8 Being Your Best Self 179
Appendix A Summary of Meditation Techniques 205
Appendix B Gratitude List 209
Notes 213
About the Authors 219
Index 221
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