ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in SportsISBN: 978-0-470-54211-8
Hardcover
264 pages
September 2009
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Acknowledgments.
Introduction: The Biggest Business Story in Sports.
Chapter 1 Turning Fanatics into Fans.
Chapter 2 Think Like an Incumbent, Act Like a Challenger.
Chapter 3 The Right Leader at the Right Time.
Chapter 4 Create Your Own Game.
Chapter 5 Expand the Brand.
Chapter 6 Playing Well With Others.
Chapter 7 Blow the Whistle, Spot the Ball
Chapter 8 Are You Having Fun?
Notes.
References.
About the Author.
Index.
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