Get Seen: Online Video Secrets to Building Your Business

Online marketing campaigns aren’t complete without social media, and video is one component that is about to become more crucial than ever. The world of online video has exploded. Every minute, 20 hours of video get uploaded on YouTube. Hollywood has gotten into the game, professional actors and writers have joined in, and independent producers are looking to find their niche. Now, many companies are turning to online video as a platform to promote their products and services, engaging viewers, and accumulating customers. 

GET SEEN: Online Video Secrets to Building Your Business (Wiley; January 2010; $24.95) by Steve Garfield examines success stories of companies using online video. Part of the successful New Rules of Social Media Series created by David Meerman Scott, GET SEEN presents a series of plans and tools businesses can follow to successfully communicate with and market to their customers on the social web. 

Readers will learn how to record, edit, and export videos, where to post them, how to build a community around their content, and how to increase views by going viral. 

Garfield has advised many of the web's early video startups on user interface, including Seesmic, Livestream, Qik, TubeMogul, and blip.tv. He is the founder of Boston Media Makers and has helped the group to spread to other cities including New York and Washington, DC.  

He was chosen as the Boston correspondent for the pioneering video podcast, Rocketboom, and he also provides citizen journalism reports for CNN iReport, The Uptake, and techPresident. Garfield lectures at Boston University, Northeastern and Emerson College.