Enough: True Measures of Money, Business, and Life, Revised Edition

Foreword by William Jefferson Clinton vii

Prologue by Tom Peters xi

Author’s Note: A Crisis of Ethic Proportions xvii

Introduction 1

MONEY

CHAPTER 1 Too Much Cost, Not Enough Value 29

CHAPTER 2 Too Much Speculation, Not Enough Investment 49

CHAPTER 3 Too Much Complexity, Not Enough Simplicity 71

BUSINESS

CHAPTER 4 Too Much Counting, Not Enough Trust 97

CHAPTER 5 Too Much Business Conduct, Not Enough Professional Conduct 120

CHAPTER 6 Too Much Salesmanship, Not Enough Stewardship 141

CHAPTER 7 Too Much Management, Not Enough Leadership 159

LIFE

CHAPTER 8 Too Much Focus on Things, Not Enough Focus on Commitment 183

CHAPTER 9 Too Many Twenty-First- Century Values, Not Enough Eighteenth- Century Values 193

CHAPTER 10 Too Much “Success,” Not Enough Character 211

WRAPPING UP: WHAT’S ENOUGH?

What’s Enough For Me? For You? For America? 229

Afterword: A Personal Note about My Career 249

Acknowledgments 253

Notes 257

Index 269