Marketing Research Kit For DummiesISBN: 978-0-470-52068-0
Paperback
416 pages
April 2010
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Michael R. Hyman, PhD, is a Stan Fulton Chair and professor
of marketing, the author of more than 100 published scholarly
papers, and current member of nine journal editorial review boards.
Jeremy J. Sierra, PhD, is an assistant professor of marketing with a teaching interest in sports marketing and marketing research.
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