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A Master Class in Brand Planning: The Timeless Works of Stephen King

Judie Lannon (Editor), Merry Baskin (Editor)
ISBN: 978-0-470-51791-8
Hardcover
424 pages
December 2007
List Price: US $65.00
Government Price: US $43.52
Enter Quantity:   Buy
A Master Class in Brand Planning: The Timeless Works of Stephen King (0470517913) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

"Every planner needs this book - and the brave ones will give it to their clients, too."  (Admap, November 2007)

"A valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking."  (Retail & Leisure International, December 2007)

"...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout."  (Market Leader, Winter 2007)

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