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Market Research Handbook, 5th Edition

ESOMAR
ISBN: 978-0-470-51768-0
Hardcover
656 pages
September 2007
List Price: US $150.00
Government Price: US $140.80
Enter Quantity:   Buy
Market Research Handbook, 5th Edition (0470517689) cover image
Other Available Formats: E-book

"The new edition reflects the changing needs of researchers...[it] will definitely find a place on the corner of my desk..."  (Admap, January 2008)

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