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The Marketing Director's Role in Business Planning and Corporate Governance

Gerald Michaluk
ISBN: 978-0-470-51580-8
Hardcover
312 pages
January 2008
List Price: US $55.00
Government Price: US $35.20
Enter Quantity:   Buy
The Marketing Director's Role in Business Planning and Corporate Governance (0470515805) cover image

"Intelligently written, accessible, and full of real-world advice, Michaluk has produced an authoritative book."  (The Marketer, February 2008)

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