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Textbook
Managing Innovation, Design and Creativity, 2nd EditionISBN: 978-0-470-51066-7
Paperback
592 pages
April 2008, ©2008
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Develops an integrative approach to innovation, creativity and design, and shows how these topics fit together
- Includes a collection of 12 substantive case studies from a broad range of industries that provide insights into the wide range of topics necessary to create an innovative organization.
- Identifies tools and techniques that will help improve an organization's effectiveness. Cases are drawn from both service (e.g. BBC and Bank of Scotland) and manufacturing (Black & Decker and GKN) sectors
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