The Constant Contact Guide to Email MarketingISBN: 978-0-470-50341-6
Hardcover
224 pages
September 2009
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Chapter 1 The 40 "Know It or Blow It" Rules of Email Marketing.
Chapter 2 The Power of Email Relationships.
Chapter 3 Making Money: The Economics of Email.
Chapter 4 The Benefits of Permission-Based Email Marketing.
Chapter 5 Building a Quality Email List.
Chapter 6 Making Your Email List More Valuable.
Chapter 7 The Three Rules of Valuable Email Content.
Chapter 8 Creating Email Content That Leads to Action.
Chapter 9 Looking Professional: Choosing an Effective Email Format.
Chapter 10 Making Introductions: Subject Lines, From Lines, and Frequency.
Chapter 11 Email Filters and Other Delivery Challenges.
Chapter 12 Tracking and Improving Email Campaigns.
Chapter 13 Collecting More Feedback with Surveys.
Chapter 14 Getting Beyond the Inbox.
About the Author.
About Constant Contact.
Index.
Related Titles
General Training & Human Resource Development
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