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Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy

ISBN: 978-0-470-49720-3
Hardcover
240 pages
August 2009
List Price: US $34.95
Government Price: US $17.82
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Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy (0470497203) cover image
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About the Author xiii

Preface xvii

A Big-Picture View of the Always a Winner Organization 1

Chapter 1 Why Recessions are More Dangerous than Any 10 Competitors 3

Chapter 2 What Good to Great and Always a Winner Organizations Have in Common 5

Chapter 3 What are the Three Steps to Becoming an Always a Winner Organization? 13

Chapter 4 How to Strategically Manage Through the Business Cycle Seasons 21

Step I: Becoming Your Own Economic Forecaster 33

Chapter 5 How (and Why) the Business Cycle Cycles 35

Chapter 6 How to Forecast the Business Cycle in Four Easy Pieces 43

Chapter 7 Why the GDP Equation is Your Most Important Forecasting Tool 47

Chapter 8 Why Tracking the Consumer is the Ultimate Confidence Game 55

Chapter 9 Why Taking the Pulse of Business Investment is as Simple as ISM 61

Chapter 10 How Falling Exports Can Flatten an Economy in a Flat World 67

Chapter 11 Why Uncle Sam is the Spender of Last Resort 75

Chapter 12 How Do I Fear Thee, Inflation? Let Me Count the Ways 83

Chapter 13 Why the Bond Market is Not a Casino 89

Chapter 14 Why Forecasting a Recession is No Bull (Market) 95

Chapter 15 How the Corporate Earnings Calendar Literally “Guides” Your Strategy 101

Step II: Always a Winner Strategies through the Business Cycle Seasons 107

Chapter 16 How to Recession-Proof Your Supply Chain 109

Chapter 17 Why Cherry Picking the Talent Pool During Recessions is Your Quality Key 117

Chapter 18 Why Countercyclical Advertising is the Best Way to Build Brand and Market Share 125

Chapter 19 Why Companies Often Price Their Products and Manage Credit Exactly Wrong 133

Chapter 20 How To Not Get Run Over by the Capital Expenditures Bandwagon 143

Chapter 21 Why You Should Buy Low and Sell High over the Stock Market Cycle 151

Chapter 22 How to Minimize Your Capital Financing Costs over the Interest Rate Cycle 161

Step III: Building the Always a Winner Organization 169

Chapter 23 Why Always a Winner Organizations Always Begin with a Strong Business Cycle Management Orientation 171

Chapter 24 How Every Executive Team Can Boost Its Economic and Financial Market Literacy 177

Chapter 25 Why a Facilitative Structure Must Follow Your Business Cycle Management Strategy 185

Chapter 26 Why a Supportive Organizational Culture is Essential to Always Being a Winner 191

Chapter 27 How to Protect Your 401(k) in an Up-and-Down Stock Market 195

Concluding Thoughts 203

Notes 205

Acknowledgements 211

Index 217

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