Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd EditionISBN: 978-0-470-49635-0
Paperback
272 pages
August 2009
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Joe Calloway is a consultant on employee engagement and performance whose client list reads like a Who's Who of businessfrom newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends and has been inducted into the International Speakers Hall of Fame. For more information, visit JoeCalloway.com.