Flip the Funnel: How to Use Existing Customers to Gain New Ones

JOSEPH JAFFE is President and Chief Interrupter of crayon, a ­strategic consultancy that helps clients leverage new media and social ­media to effect transformational change. Prior to launching crayon, Joseph was Director of Interactive Media at TBWA\Chiat\Day and OMD USA. Jaffe hosts a Web video show on marketing called Jaffe Juice TV (www.jaffejuice.tv). He also publishes a popular and influential marketing blog and audio podcast called Jaffe Juice (www.jaffejuice.com). Jaffe is the author of two previous books, bestselling Life After the 30-Second Spot and Join the Conversation. He is a Senior Fellow at the Center for the Digital Future at the USC ­Annenberg School and the Society for New Communications Research. Contact him at [email protected] or follow him on Twitter: @jaffejuice