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Positioning for Architecture and Design Firms

ISBN: 978-0-470-47225-5
Hardcover
224 pages
April 2011
List Price: US $83.25
Government Price: US $57.56
Enter Quantity:   Buy
Positioning for Architecture and Design Firms (0470472251) cover image

Preface.

Acknowledgements.

Introduction.

Chapter 1. Future Tense.

Chapter 2. Positioning.

Chapter 3. Firm Identity and Purpose.

Chapter 4. Markets and Services.

Chapter 5. The Marketing System.

Chapter 6. Organization Development.

Chapter 7. Advanced Research and Open Innovation.

APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.

Afterword: THE FUTURE OF THE DESIGN PROFESSION.

 About the Book.

Index.

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