Positioning for Architecture and Design FirmsISBN: 978-0-470-47225-5
Hardcover
224 pages
May 2011
 Other Available Formats: E-book
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Preface.
Acknowledgements.
Introduction.
Chapter 1. Future Tense.
Chapter 2. Positioning.
Chapter 3. Firm Identity and Purpose.
Chapter 4. Markets and Services.
Chapter 5. The Marketing System.
Chapter 6. Organization Development.
Chapter 7. Advanced Research and Open Innovation.
APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.
Afterword: THE FUTURE OF THE DESIGN PROFESSION.
About the Book.
Index.
Related Titles
Professional Practice
Evaluation Copy
Read an Excerpt
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