Textbook
Survey Methodology, 2nd EditionISBN: 978-0-470-46546-2
Paperback
496 pages
July 2009, ©2009
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This new edition serves as a timely update on survey research, reflecting the growing use of technology in the field of survey methods.
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The authors acknowledge the growing use of the web for collecting data, with expanded treatment of internet surveys across two chapters.
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An expanded FAQ chapter addresses the concerns that accompany the newly-established methods and research variables.