The Data Asset: How Smart Companies Govern Their Data for Business Success

Acknowledgments.

Introduction.

PART ONE: BUILDING THE BUSINESS CASE FOR DATA GOVERNANCE.

CHAPTER 1 Making the Case for Better Data.

CHAPTER 2 Risk Mitigation: How Quality Data Keeps Your Company Out of Trouble.

CHAPTER 3 Controlling Costs with Accurate and Reliable Data.

CHAPTER 4 Optimizing Revenue with Quality Data.

PART TWO: THE DATA GOVERNANCE MATURITY MODEL.

CHAPTER 5 Governing Your Data.

CHAPTER 6 Undisciplined Organizations: Disasters Waiting to Happen.

CHAPTER 7 Reactive Organizations: Trying to Get Beyond Crisis Mode.

CHAPTER 8 Proactive Organizations: Reducing Risk, Avoiding Uncertainty.

CHAPTER 9 Governed Organizations: Trust in Data Pays Multiple Benefits.

PART THREE: UTILIZING PEOPLE AND PROCESSES TO ACHIEVE A QUALITY CULTURE.

CHAPTER10 The Quality Culture.

CHAPTER11 People.

CHAPTER12 Processes.

PART FOUR: CLOSING THE LOOP: SELECTING THE RIGHT TECHNOLOGY FOR YOUR ORGANIZATION.

CHAPTER13 Undisciplined Organizations: Discovering the Value of Data Quality Tools.

CHAPTER14 Reactive Organizations: Choose the Technology That Gets the Most from Your Applications.

CHAPTER15 Proactive Organizations: Bridging the Chasm and Becoming Proactive.

CHAPTER16 Governed Organizations: Moving Beyond Data to Business Process Automation.

Glossary.

Index.