Google AdWords For Dummies®, 2nd Edition

Part I: Becoming a Google Advertiser.

Chapter 1: Profi ting from the Pay-Per-Click Revolution.

Chapter 2: Setting Up Your AdWords Account.

Chapter 3: Managing Your AdWords Account.

Part II: Launching Your AdWords Campaign.

Chapter 4: Discovering Your Online Market.

Chapter 5: Choosing the Right Keywords.

Chapter 6: Writing Magnetic Ads.

Part III: Managing Your AdWords Campaigns.

Chapter 7: Deciding Where and When to Show Your Ads.

Chapter 8: Improving Your Campaigns through Keyword Management.

Chapter 9: Getting It Done with AdWords Tools.

Part IV: Converting Clicks to Clink.

Chapter 10: Giving Your Customer a Soft Landing on Your Web Site.

Chapter 11: Following Up with Your Prospects.

Chapter 12: Building a “Climb the Ladder” Web Site.

Part V: Testing Your Strategies and Tracking Your Results.

Chapter 13: How You Can’t Help Becoming an Advertising Genius.

Chapter 14: Making More Sales with Website Optimizer.

Chapter 15: Slashing Your Costs with Conversion Tracking.

Chapter 16: Making More Sales with Google Analytics.

Part VI: The Part of Tens.

Chapter 17: The Ten (Or So) Most Serious AdWords Beginner’s Mistakes.

Chapter 18: Ten (Or So) AdWords Case Studies.

Index.