A Fine Line: How Design Strategies Are Shaping the Future of BusinessISBN: 978-0-470-45102-1
Hardcover
216 pages
June 2009, Jossey-Bass
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About Hartmut Esslinger ix
Introduction xi
1 Design-Driven Strategy: Staking a Claim in the Creative Economy 1
2 True Lies: The Role of Leadership in Innovation 13
3 Designing to Win: The Creative Business Strategy 31
4 Minds Beat Money: The Innovation Process, Step by Step 55
5 A Business Design Revolution: The Greening of Planet, Inc. 83
6 Design-Driven Strategies for Better Business—and a Better World 111
7 The Factories 133
Epilogue 159
Resources 163
Index 167
Related Titles
Strategic Management
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