Staging to Sell: The Secret to Selling Homes in a Down MarketISBN: 978-0-470-44712-3
Paperback
288 pages
June 2009
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Preface ix
Acknowledgments xvii
CHAPTER 1 Get Set, Go! 1
CHAPTER 2 The Let-Me-Tell-You-How-I-Work Approach 11
CHAPTER 3 Step 1: Meeting Together the First Time 25
CHAPTER 4 The Career Book: The Key to Your Credibility 39
CHAPTER 5 Prospecting and Uses of the Career Book 55
CHAPTER 6 Step 2: The Exclusive Detailed Report 71
CHAPTER 7 The Marketing Portfolio 83
CHAPTER 8 Recipe for a Sale: Pricing the Property Right 105
CHAPTER 9 The Pricing-Your-Home Triangle 117
CHAPTER 10 Staging the Property: The Outside Story 131
CHAPTER 11 Staging the Property: The Inside Story 147
CHAPTER 12 Staging Completion 195
CHAPTER 13 Stage Your Life and Work, Too! 205
CHAPTER 14 Your Journey Toward Success 213
CHAPTER 15 The S Factor: Staging Success Stories from ASPs and Their Sellers in the Field 221
Appendix: Barb’s Real Estate Words and Tools That Will 249
Work for You!
A Brief History of Staging and the Stage Trademark 261
Index 265