Success Made Simple: An Inside Look at Why Amish Businesses Thrive

Foreword ix
By Donald B. Kraybill

Preface: Unearthing the Secrets xiii

A Note on Names xix

1 Eye to the horizon 1

Cultivating a Vision and Thriving Through Crisis

2 Getting smart 27

Hands-On Versus the Hallowed Halls

3 Market-bound 49

Excelling at Sales and Marketing

4 Doing unto others 75

The Crucial Customer Relationship

5 Choosing up sides 103

Getting the Right People in Place

6 Fishing lessons 127

Empowering Your Most Valuable Asset

7 Around the edges 155

Honing an Efficiency Mentality

8 The big picture 183

Getting What You Came For

conclusion 205

Barn Raising

appendix 207

Research and Interview Methodology

Bibliography 211

Acknowledgments 215

About the Author 217

Index 219