The Firefly Effect: Build Teams That Capture Creativity and Catapult Results

"Insightful, fun, and transformative, Kimberly Douglas weaves practice and analogy into chapters that will spark the creativity of individuals, leaders, teams, and their organizations!" -Marshall Goldsmith NYT and WSJ #1 bestselling author of What Got You Here Won't Get You There

"The Firefly Effect debunks the myth that creativity is an exclusive gift, shared by a select few. It provides real-world tools to unleash and direct the creative spark¿that lives in everyone and make teams more effective by celebrating and leveraging their differences." -Brad Shaw Senior Vice President, Corporate Communications and External Affairs, The Home Depot

"The Firefly Effect brings it all together. For seasoned leaders to emerging leaders, Kimberly Douglas outlines the tools, processes, and methods—along with the rationale to know which to apply and when. The Firefly Effect is the first book that simplifies the complexity of team dynamics and exposes the fun of creating great teams." -Haven Riviere Vice President, Marketing Operations, The Coca-Cola Company