How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful PractitionerISBN: 978-0-470-43394-2
Paperback
228 pages
December 2001, Pfeiffer
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding.
"Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
--William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)