The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches

JAY NAGDEMAN is President of Suasion Resources, Inc., a specialized organization that provides marketing consulting services exclusively to clients in the financial services industry. Mr. Nagdeman has held successive positions as director of investment research, director of investment management and director of marketing for major investment organizations. For many years, he was a contributing editor to Barron's. For more information, visit www.financialservicesmarketingbook.com