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Social Media at Work: How Networking Tools Propel Organizational Performance

ISBN: 978-0-470-40543-7
Hardcover
240 pages
October 2009, Jossey-Bass
List Price: US $29.95
Government Price: US $15.27
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Social Media at Work: How Networking Tools Propel Organizational Performance (0470405430) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

1. Social Media at Work 1

2. The Changing Landscape and What It Means to You 13

3. What Is Social Media, and How Does It Work? 41

4. Where Social Media Has an Impact 73

5. Examples from Trailblazers 99

6. Putting Social Media to Work: A Playbook 129

7. Looking to the Future 173

Notes 193

Acknowledgments 207

About the Authors 211

Index 215

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