Social Media at Work: How Networking Tools Propel Organizational PerformanceISBN: 978-0-470-40543-7
Hardcover
240 pages
October 2009, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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1. Social Media at Work 1
2. The Changing Landscape and What It Means to You 13
3. What Is Social Media, and How Does It Work? 41
4. Where Social Media Has an Impact 73
5. Examples from Trailblazers 99
6. Putting Social Media to Work: A Playbook 129
7. Looking to the Future 173
Notes 193
Acknowledgments 207
About the Authors 211
Index 215