Heroic Leadership: Leading with Integrity and Honor

San Francisco, CA – Who does the best job developing leaders? When President and CEO of the Conference Board Jack Cavanaugh was asked that question at a meeting with Peter Drucker and Jack Welch, he responded: “To my surprise, the usual suspects so often cited for finding and training leaders didn’t figure – not Harvard Business School, or Goldman Sachs…or IBM or Proctor and Gamble. The enthusiastic choice of both of these management legends was the United States Military.” Heroic Leadership: Leading with Integrity and Honor (Jossey-Bass; 978-0-470-40501-7; May 2010) former Peter Drucker student and retired military general William Cohen offers a fresh, dynamic and contemporary look at military leadership as they apply to business and life. This definitive work offers a timeless approach to leadership, as well as a tie-in to the principles of Peter F. Drucker.

Heroic Leadership draws on Cohen’s research with more than two hundred leaders from the military, who after leaving the military went on to be very successful careers in civilian life. Cohen maps out the eight universal laws of leadership, and explains why Heroic Leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty, and hardship.

A practitioner of heroic leadership will enable anyone to lead any organization of whatever size under a wide variety of conditions. Readers will also find:

• Real-world examples from business as well as battle that will provide the know-how and confidence to lead in any situation by following the eight universal laws.
• Proven strategies and results-oriented techniques to apply the universal laws and multiply the productivity of any group or organization.
• New ideas for motivating people and helping them achieve new heights of personal and group performance.
• Little-known, but highly effective methods for building teamwork and esprit de corps.
• Methods  the reader can use for self-development as a leader and to reach the highest potential
• Strategies used by combat and business leaders to accomplish goals other thought impossible.

Heroic Leadership will challenge readers to apply the principles of Heroic Leadership and in turn enable any organization to date the impossible and achieve the extraordinary.