Marketing Kit for Dummies, 3rd EditionISBN: 978-0-470-40115-6
Paperback
384 pages
February 2009
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Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
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