The Little Book of Safe Money: How to Conquer Killer Markets, Con Artists, and Yourself

The Wall Street Journal’s Investing and Personal Finance Columnist 

"In a world of hype, where hundreds of books promise to make you rich, The Little Book of Safe Money is a wonderful antidote. Jason Zweig presents accessible, commonsense advice that tells investors how to achieve moderate returns while avoiding all-too-tempting mistakes."
—Burton G. Malkiel, author of A Random Walk Down Wall Street

Wiley is pleased to introduce THE LITTLE BOOK OF SAFE MONEY:  How to Conquer Killer Markets, Con Artists, and Yourself (Publication date:  November 16, 2009,  $19.95; Cloth), by esteemed author and The Wall Street Journal’s investing and personal finance columnist, Jason Zweig. 

The Little Book of Safe Money is the perfect guide for those trying to make their way through today's tough markets.  “Keeping your money safe,” says Zweig, “has gone from being a luxury to being an absolute necessity.”  The book covers everything from keeping your cash safe, to selecting stocks and bonds, to choosing the right financial advisor and understanding your own investing behavior.  This reliable resource goes one step further than the rest by questioning an investor's true appetite for risk. The Little Book of Safe Money shows readers not only what to do but what not to do in order to build wealth and safeguard one’s financial future.

Page by page, this timely book:

• Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan
• Discusses both the external and internal forces that can hurt your investment performance—and how you can better deal with them
• Offers practical guidance, tools, and tips for surviving and thriving in a down market

In a straightforward and accessible style, Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets and how we can thrive under even the most adverse conditions.