Email Marketing: An Hour a DayISBN: 978-0-470-38673-6
Paperback
312 pages
November 2008
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Jeanniey Mullen is the Executive Vice President and Chief
Marketing Officer for Zinio and VIVmag and is also the founder and
Chairperson of the Email Experience Council. She is an expert in
the email and online marketing world and has more than two decades
of experience helping B2B and B2C clients such as IBM, Yahoo!, and
American Express harness the power of a digital dialog to drive
revenue, improve brand impact, and enhance customer relationships.
David L. Daniels is a multichannel marketing consultant who has been the leading analyst voice shaping the email marketing industry. David currently serves as Vice President and principal analyst with Forrester Research. Prior to his role as an industry analyst, David held senior level positions at Apple, Urban Outfitters/Anthropologie, MicroWarehouse, Genesis Direct/ProTeam, and CDA Computer Sales.