Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising, 2nd Edition

Examples ix

Foreword xi

Preface xv

Acknowledgments xix

The Author xxi

Introduction: Why Storytelling? 1

One: First Steps: Getting Ready for Grantseeking 5

Two: Research and Relationships: Finding and Cultivating Your Audience 17

Three: The Short Story: Writing Letters of Inquiry 37

Four: The Proposal Narrative: Introducing the Characters and the Place 47

Five: The Need or Problem: Building Tension and Conflict into Your Story 65

Six: Goals, Objectives, and Methods: Making Changes by Addressing the Problem 87

Seven: Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel 101

Eight: The Budget: Translating Your Story from Words to Numbers 113

Nine: The Summary, Titles, and Headings: Preparing Your Marketing Copy 131

Ten: Packaging: Publishing Your Proposal Story 141

Eleven: Site Visits and Beyond: Interacting with Funders 159

Twelve: Beyond Grants: Applying the Storytelling Method 169

Afterword 177

Appendix: The Final Manuscript: Two Letter Proposal Samples 179

Index 185