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Social Media Marketing: An Hour a Day

Dave Evans, Susan Bratton (Foreword by)
ISBN: 978-0-470-34402-6
Paperback
432 pages
October 2008
Social Media Marketing: An Hour a Day (0470344024) cover image
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Do you think you've discovered an error in this book? Please check the list of errata below to see if we've already addressed the error. If not, please submit the error via our Errata Form. We will attempt to verify your error; if you're right, we will post a correction below.

ChapterPageDetailsDatePrint Run
2 28 Text correction
The reference to Figure 2.5, DVR Penetration, in the last line of the first full paragraph should read "...eMarketer goes on to project a DVR penetration of about 35 percent by 2010."
3/11/09 1st
4 52 Text correction
Under Reed's Law, the third sentence, "Compared with a network of 10 people, a network of 100 people..." should read
"Compared with a network of 10 people, the change in value for a network of 100 people..."
3/11/09 1st
7 134 Text correction
In the shaded box labeled A Sample Call Script, the reference in the second sentence to "a scale of 1 to 10," should read
"...On a scale of 0 to 10, where 0 means 'no way' and 10 means 'absolutely, without hesitation'..."
3/11/09 1st
8 160 Text correction, Table 8.1
Under "These Metrics," in the second entry, "blog context" should read "blog content"
3/11/09 1st
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