Billion Dollar Green: Profit from the Eco Revolution

Preface.

Introduction. It's a Green, Green, Green, World.

What Drives the Green Wave?

An Oily Proposition.

We Want Our NRG!

A Cleaner Future.

Green Is Getting Cost Competitive.

Mo' Money, Mo' Growth.

The Greening of the Consumer.

Building a Green Portfolio.

Environment Protection Becomes Big Bucks.

The Goal of This Book.

Chapter 1: Catalyzing into Green: Why, and Why Now?

Rising Global Energy Demand.

The Chindia Syndrome.

Where Does That Energy Come From?

Energy Security: The New Cold War.

Carbon Concerns.

Chapter 2: Mandating Growth: Creating Greener Pastures.

Green Public Policy.

Mo' Money, Mo' Growth.

The Green Capital Boom.

The VC View.

Making Real Money.

Chapter 3: Waving The Green Flag: Clean Transportation.

Driving Along in My Automobile.

A Green Way Forward.

The Hybrid Theory.

Plug In and Fire Up the Engine.

EV All the Way.

How Do We Make Money?

The Bleeding Edge.

Words of Caution.

Chapter 4: I Wanna Soak up the Sun!: Harnessing the Profit Power of Solar.

Sand and Sun, Not Just a Vacation Mantra.

Costs and Incentives: Creating Sunny Choices.

Let the Sunshine In.

The Changewave Thesis.

Solar Superstars.

A Solar Epilogue.

Chapter 5: Water, Water, Everywhere, Nor Any Drop to Drink: Sympathizing with the Ancient Mariner.

You're Going to Drive Me to Drinking.

If You Build It, They Will Drink.

A Tall Drink of Green Water.

The Alliance Dips Its Toe into the Water.

Splashing Around in the Water Investment Pool.

Toweling Offâ??and on to the Power Grid.

Chapter 6: Avoiding "Grid" Lock: The Powers that Be Are Going Smart.

A Vision for the Modern Grid.

Seven Valuable Virtues of the Modern Grid.

Meters for the New Millennium.

The Smart Meter Players.

Adopting the Information Solution.

Chapter 7: Eco-Efficient IT: The Nerds Are Turning Green.

What Is Virtualization?

Saving Kilowatts Equals Saving Money.

Virtually the Best.

Eco-Efficient IT is the Future.

Chapter Eight: Green Plastics: Cleaning Up Society's Legacy.

The Rise of Green Plastics.

The Why and Who of Green Plastics.

A Question of Cost and Market Adoption.

Just a Drop in the Bio Bucket.

Chapter 9: Fill 'Er Up with Biofuels: Growing Your Own Octane.

Ethanol: The Good, the Bad and the Ugly.

Cellulosic Ethanol.

Blame It on Rio.

Mandates, Tax Credits, and Tariffs.

Investing in Team Ethanol.

Bye-Bye Biologics.

Chapter 10: Fuel Cells and Advanced Batteries: The Rise of Pink Bunny Power.

Fuel Cells: Hydrogen Anyone?

Fuel Cell Types and Applications.

Big Costs, Big Benefits.

Powering Your Portfolio with Fuel Cells.

Advanced Batteries.

Chapter 11: Wind Power: Harnessing Nature's Breath.

Blowin' Up the Energy Charts.

The Good and the Bad of Blowin' in the Wind.

Turbines at a Glance.

The Breezy Dynamics of Growth.

Subsidies and Supply Shortages.

Investing in Windy Conditions.

Blowing on to Chapter 12.

Chapter 12: The New, Old Green Tech: Cleaning Up Coal's Act.

The Coal, Hard Facts.

Movin' On Up from Low Grade to High Grade.

Scrubbing Coal's Image.

The Great Carbon Roundup.

A Deeper Shade of Green.

Chapter 13: Living La Vida Verde: Green Buildings, Lighting, Natural Foods, and Lifestyles.

The Green We Inhabit.

By the Dawn's Early Green Light.

LED Lighting Leads the Way.

Green Movement Market Opportunities.

Toward the End of a Green Journey.

Chapter 14: Building a Green Portfolio: A Green Call to Arms.

CAUTION: Green Portfolio Construction Ahead.

The World is Not Flatâ??It's Voracious.

Appendix A: Master List of Green Companies.

Appendix B: Green Investing Resources.

References.

Index.