Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit LeadersISBN: 978-0-470-34365-4
Paperback
320 pages
February 2009, Jossey-Bass
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Acknowledgments ix
The Authors xi
The Editors xvii
Introduction xix
Part One Planning and People 1
Chapter 1 Mission First: Achieving IT Alignment 3
Steve Heye
Chapter 2 Managing Technology Change 35
Dahna Goldstein
Chapter 3 Measuring the Return on Investment of Technology 53
Beth Kanter
Chapter 4 How to Decide: IT Planning and Prioritizing 79
Peter Campbell
Chapter 5 Finding and Keeping the Right People 101
James L. Weinberg, Cassie Scarano
Chapter 6 Budgeting for and Funding Technology 133
Scott McCallum, Keith R. Thode
Part Two The Tools 157
Chapter 7 The Foundation: Introduction to IT and Systems 159
Kevin Lo, Willow Cook
Chapter 8 Where Are Your Stakeholders, and What Are They Doing Online? 187
Michael Cervino
Chapter 9 Effective Online Communications 213
John Kenyon
Chapter 10 Donate Now: Online Fundraising 245
Madeline Stanionis
Chapter 11 Where Will We Be Tomorrow? 269
Edward Granger-Happ
Index 283
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Management & Leadership
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