Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches

Preface.

Introduction.

CHAPTER 1: UNDERSTANDING RESEARCH.

The Research Process.

Types of Research.

Research Proposals.

Research Ethics.

Getting Acquainted with SPSS.

Summary.

Key Terms.

CHAPTER 2: THE WHO, HOW, AND WHY OF RESEARCH.

Who: Selecting a Sample.

How: Selecting a Research Strategy.

Why: Doing Research That Makes a Difference.

Summary.

Key Terms.

CHAPTER 3: QUANTITATIVE RESEARCH: MEASUREMENT AND DATA COLLECTION.

Measurement: Turning Abstractions into Variables.

Characteristics of Good Measures.

Collecting Data.

Summary.

Key Terms.

CHAPTER 4: QUANTITATIVE RESEARCH: DESCRIPTIVE AND CORRELATIONAL DESIGNS.

Basic Concepts.

Causation and Prediction.

Data Gathering.

Data Analysis.

Summary.

Key Terms.

CHAPTER 5: QUANTITATIVE RESEARCH: BASIC EXPERIMENTAL DESIGNS.

Experimental Validity.

Types of Variables.

Characteristics of Experiments.

Types of Experimental Designs.

Data Analysis.

Summary.

Key Terms.

CHAPTER 6: QUANTITATIVE RESEARCH: ADVANCED EXPERIMENTAL DESIGNS.

Basic Concepts.

Repeated-Measures Designs.

Complex Designs.

Quasi-Experimental Designs.

Data Analysis.

Summary.

Key Terms.

CHAPTER 7: WHAT IS QUALITATIVE RESEARCH?

Telling a Story . . . Qualitatively.

Two Worldviews on Research: Reality and Knowledge.

Comparison of Quantitative and Qualitative Research.

Critique of Quantitative Research.

Crisis of Representation.

Summary.

Key Terms.

CHAPTER 8: PLANNING YOUR QUALITATIVE STUDY: DESIGN, SAMPLING, AND DATA ANALYSIS.

Designing Qualitative Research.

Summary.

Key Terms.

CHAPTER 9: QUALITATIVE RESEARCH METHODS: ETHNOGRAPHY, PHENOMENOLOGY, CASE STUDY, TEXTUAL ANALYSIS, AND APPLIED RESEARCH.

Ethnography.

Phenomenology.

Case Study.

Textual Analysis.

Applied Research Methods: Action and Evaluation Research.

Summary.

Key Terms.

CHAPTER 10: QUALITATIVE RESEARCH TOOLS: INTERVIEWING, FOCUS GROUPS, AND OBSERVATION.

The First Tool: Defi ning the Context.

Qualitative Research Tools: How to Collect Data.

Summary.

Key Terms.

CHAPTER 11: PRESENTING YOUR RESEARCH FINDINGS.

Presenting Your Research with a Poster.

Presenting Your Research in an Oral Presentation.

Presenting Your Research in a Paper.

Reducing Bias in Research Reporting.

Summary.

Key Terms.

References.

Appendix A: A Sample Manuscript from a Quantitative Study.

Appendix B: A Sample Manuscript from a Qualitative Study.

Glossary.

Index.