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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World

ISBN: 978-0-470-33966-4
Hardcover
304 pages
April 2010, Jossey-Bass
List Price: US $27.95
Government Price: US $14.25
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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World (0470339667) cover image
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Introduction 1

1 Success Through Legacy and Globalization 15

2 Strategy Through the Executive Team 37

3 How Nokia’s Values, Culture, and People Contribute to Success 64

4 Building a Globally Networked Matrix Organization 94

5 Innovating Globally via R&D Networks 114

6 Developing Strategic Capabilities Across the World 142

7 How Nokia Is Growing and Transforming Its Business Areas 169

8 Competing in Global Markets: The Rise of Large Emerging Economies 196

9 How Nokia Seeks to Sustain Leadership 219

Nokia’s Key Executives 238

Notes 244

Acknowledgments 271

About the Author 277

Index 279

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