Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing WorldISBN: 978-0-470-29317-1
Hardcover
304 pages
October 2009
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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—Jane Applegate, columnist and author of 201 Great Ideas for Your Small Business
"After reading this book, you will see your business
differently, because you will see the work differently...a set of
new opportunities to exploit."
—Steve Moya, consultant and former senior vice
president and chief marketing officer, Humana, Inc.
"Seena Sharp has done it again! This incisive book clears
through the clutter that encumbers so many others on competitive
intelligence. And Seena's no-holds-barred style rings true as she
pierces several myths surrounding vaunted business decision-making,
and the holy grail of crunching business data."
—Paul Kinsinger, Professor of Business Intelligence,
Thunderbird School of Global Management
"Seena Sharp has always provided her fellow professionals and
clients a fresh and insightful perspective on competitive
intelligence. This book fulfills those expectations."
—Jan Herring, advisor to intelligence professionals,
Meritorious Award Recipient, Society of Competitive Intelligence
Professionals
"Seena's book provides the insight on competitive intelligence
that all companies should embrace. The CI that Seena provided to
our small manufacturing company directed a successful new product
launch that would have otherwise failed."
—Brian Grabowski, CWP, a Division of Berkshire
Hathaway, Inc.