Debunkery: Learn It, Do It, and Profit from It -- Seeing Through Wall Street's Money-Killing MythsISBN: 978-0-470-28535-0
Hardcover
256 pages
October 2010
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KEN FISHER is best known for his prestigious "Portfolio
Strategy" column in Forbes magazine, where his over 25-year
tenure of high-profile calls makes him the fourth longest-running
columnist in Forbes's 90-plus year history. He is the
founder, Chairman, and CEO of Fisher Investments, an independent
global money management firm with over $32 billion under management
(as of 6/30/10). Fisher is ranked #289 on the 2009 Forbes 400 list
of richest Americans, and #721 on the 2010 Forbes Global
Billionaire list. In 2010, Investment Advisor magazine named
him as one of the 30 most influential individuals of the last three
decades. Fisher has authored numerous professional and scholarly
articles, including the award-winning article, "Cognitive Biases in
Market Forecasting," and has published six previous books,
including the New York Times and the Wall Street
Journal bestsellers, The Only Three Questions That
Count, The Ten Roads to Riches, and How to Smell a
Rat, all of which are published by Wiley. Fisher has been
published, interviewed, and/or written about in many major
American, British, and German finance or business periodicals. He
has a weekly column in Focus Money, Germany's leading weekly
finance and business magazine.
LARA HOFFMANS is a content manager at Fisher Investments, a contributing editor of MarketMinder.com, and coauthor of the bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, and How to Smell a Rat.