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How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

ISBN: 978-0-470-25821-7
Paperback
272 pages
June 2008
List Price: US $19.95
Government Price: US $10.17
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How to Market, Advertise and Promote Your Business or Service in Your Own Backyard (0470258217) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Foreword Mike Reilly.

Preface: Why You Need This Book.

Acknowledgments.

Introduction: Small Town 101.

Chapter 1 The Small Town Marketing Plan.

Chapter 2 Step 1: Business Resume: Who Are You?

Chapter 3 Step 2: SWOT?

Chapter 4 Step 3: Sales Forecasting.

Chapter 5 Step 4: Who and Where Are Your Customers?

Chapter 6 Step 5: How to Create Your Plan and Make It Work.

Chapter 7 Step 6: How to Position Your Business.

Chapter 8 How to Create an Advertising Plan in Your Own Backyard.

Chapter 9 Step 7: What Do We Say, How Do We Say It, and Where Do We Say It?

Chapter 10 Step 8: Design a Marketing Calendar.

Chapter 11 Step 9: Execute Your Plan.

Chapter 12 Step 10: Is Your Plan Working?

Chapter 13 Small Town Success Principles.

Chapter 14 Small Town Advertising.

Chapter 15 Small Town Promotion.

Chapter 16 Home-Based Marketing Success Principles.

Small Business Marketing and Advertising Ideas, Tips, and Tricks.

Some Final Thoughts.

Index.

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