How to Market, Advertise and Promote Your Business or Service in Your Own BackyardISBN: 978-0-470-25821-7
Paperback
272 pages
June 2008
 Other Available Formats: E-book
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Preface: Why You Need This Book.
Acknowledgments.
Introduction: Small Town 101.
Chapter 1 The Small Town Marketing Plan.
Chapter 2 Step 1: Business Resume: Who Are You?
Chapter 3 Step 2: SWOT?
Chapter 4 Step 3: Sales Forecasting.
Chapter 5 Step 4: Who and Where Are Your Customers?
Chapter 6 Step 5: How to Create Your Plan and Make It Work.
Chapter 7 Step 6: How to Position Your Business.
Chapter 8 How to Create an Advertising Plan in Your Own Backyard.
Chapter 9 Step 7: What Do We Say, How Do We Say It, and Where Do We Say It?
Chapter 10 Step 8: Design a Marketing Calendar.
Chapter 11 Step 9: Execute Your Plan.
Chapter 12 Step 10: Is Your Plan Working?
Chapter 13 Small Town Success Principles.
Chapter 14 Small Town Advertising.
Chapter 15 Small Town Promotion.
Chapter 16 Home-Based Marketing Success Principles.
Small Business Marketing and Advertising Ideas, Tips, and Tricks.
Some Final Thoughts.
Index.
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General Marketing & Sales
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