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Multichannel Marketing: Metrics and Methods for On and Offline Success

ISBN: 978-0-470-23959-9
Paperback
312 pages
April 2008
List Price: US $29.99
Government Price: US $15.29
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Multichannel Marketing: Metrics and Methods for On and Offline Success (047023959X) cover image
Other Available Formats: E-book

Akin Arikan is a Senior Segment Manager for Internet marketing at Unica, where he is responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Clients with case studies in this book include AIRMILES, Best Buy, Vodafone, and Wachovia. Akin is an award-winning industry speaker, frequent contributor to magazines, and blogger (www.MultichannelMetrics.com).

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