GIS for Business and Service PlanningISBN: 978-0-470-23510-2
Paperback
336 pages
February 1996
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Partial table of contents:
Applied Geographical Information Systems: Developments andProspects (P. Longley & G. Clarke).
POPULATION DATA SOURCES: MEASUREMENT AND MODELLING.
Data Sources and Their Geographical Integration (D. Martin & P.Longley).
Data Sources and Their Availability for Business Users AcrossEurope (R. Waters).
Censuses and the Modelling of Population in GIS (D. Martin).
GEODEMOGRAPHICS.
Customer Targeting, Geodemographics and Lifestyle Approaches (M.Birkin).
Marketing Spatial Analysis: A Review of Prospects and TechnologiesRelevant to Marketing (S. Openshaw).
PROPRIETARY AND CUSTOMIZED GIS FOR BUSINESS AND SERVICEPLANNING.
Customized and Proprietary GIS: Past, Present and Future (P.Cresswell).
The Development and Benefits of Customized Spatial Decision SupportSystems (G. Clarke & M. Clarke).
GEOGRAPHY IN BUSINESS?
'Business Geographics' -
A US Perspective (N. Sherwood).
Appendices.
Glossary of Abbreviations and Technical Terms.
References.
Indexes.
Applied Geographical Information Systems: Developments andProspects (P. Longley & G. Clarke).
POPULATION DATA SOURCES: MEASUREMENT AND MODELLING.
Data Sources and Their Geographical Integration (D. Martin & P.Longley).
Data Sources and Their Availability for Business Users AcrossEurope (R. Waters).
Censuses and the Modelling of Population in GIS (D. Martin).
GEODEMOGRAPHICS.
Customer Targeting, Geodemographics and Lifestyle Approaches (M.Birkin).
Marketing Spatial Analysis: A Review of Prospects and TechnologiesRelevant to Marketing (S. Openshaw).
PROPRIETARY AND CUSTOMIZED GIS FOR BUSINESS AND SERVICEPLANNING.
Customized and Proprietary GIS: Past, Present and Future (P.Cresswell).
The Development and Benefits of Customized Spatial Decision SupportSystems (G. Clarke & M. Clarke).
GEOGRAPHY IN BUSINESS?
'Business Geographics' -
A US Perspective (N. Sherwood).
Appendices.
Glossary of Abbreviations and Technical Terms.
References.
Indexes.
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