From Assets to Profits: Competing for IP Value and ReturnISBN: 978-0-470-22538-7
Hardcover
320 pages
October 2008
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"From Assets to Profits is the latest offering from the
fertile and enthusiastic brain of Bruce Berman…Bruce--who has
both edited and contributed to this volume--need little
introduction or explanation in his field of expertise."
(Ipfinance.blogspot, February 9th, 2009)
"…the book provides a detailed look at how IP assets work and what professionals need to know about them to succeed in today's competitive business environment." (ipreview.com, 2008)
"This book looks at how intellectual property assets work, what professionals need to know about them-and how recent developments are forcing businesses to re-examine their approach to innovation and performance." (Inventique, December 2008)