Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

ISBN: 978-0-470-19757-8

Hardcover

240 pages

February 2008

List Price:	US $29.95
Government Price:	US $15.27
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Description
Table of Contents
Author Information

Dr. Reed K. Holden is founder of Holden Advisors, a pricing consulting firm that specializes in working across product, marketing, pricing, and selling functions to improve pricing performance. Dr. Holden is an Adjunct Associate Professor at Columbia University. He has been speaking professionally for twenty years and is a regular keynote speaker on pricing and customer value. He can be reached at [email protected].

Mark R. Burton is cofounder and Vice President of Holden Advisors. He speaks frequently at Fortune 2000 events and conferences, and has developed leading-edge, risk-based models for the pricing industry. He can be reached at [email protected].

For more information, please visit: PricingWithConfidenceBook.com